The Luzari story

Luzari started with one complaint: all jewellery looks the same.

Same chain, different person

Blake Dowdall, Luzari's founder, is a racing driver from New Zealand. Every time he looked at men's jewellery, he saw the same pieces over and over: the same gold Cuban, the same silver rope chain, the same shine. Swap one person's chain for anyone else's and nobody would notice.

"I wanted something with weight and character that still felt like mine." Blake Dowdall, founder

Finding jade

Then he found Cuban links carved from natural jade. It kept the classic shape people already love, but in a stone with real colour and depth. Because natural jade changes from block to block, no two pieces come out exactly alike. That was the point.

What Luzari makes

Luzari makes Cuban link bracelets and chains in natural jade: Guatemalan (Mayan) jade, Burmese jade and nephrite. Each link is carved by hand. Some designs go further and are carved from one solid block of jade, with interlocking links and no glued joints.

The jade is never dyed, bleached or polymer-filled, so the colour you see is the stone itself. Every piece ships in a gift box, can be resized on request, and can be returned within 90 days.

Made for every day

Jade is famously hard to break, which is why it can be carved into fine links and worn every day, not kept in a drawer. Wear it to the gym, the beach or a wedding.

And because one jade piece usually leads to a second, every pair in your cart gets the cheaper piece at 50% off.

Read the full story on our About page, or start with the bracelets.